For over 45 years, Woolly Mammoth has been shaking up the DC theatre scene with radical, unapologetic work—and I’ve had the privilege of amplifying that spirit through digital and print design, season key art, photography and event design. As Senior Designer and Creative Content Developer, I craft bold, playful and compelling visuals that reflect Woolly’s fearless, comedic, emotional and politically reflective programming, inclusive community events and ambitious fundraising campaigns. From eye-popping show graphics to accessible content and campaign storytelling, I help ensure Woolly’s unabashed voice cuts through the noise—and calls people in.

My design work developed with risk-taking marketing strategy team mates has helped drive repeated sold-out shows, grow brand awareness and continue to position Woolly as a standout artistic leader on the national stage. Key art comes to life across the city and screen—spanning out-of-home ads, direct mail, playbills, digital campaigns, web and social assets, environmental banners and wayfinding signage. I’ve also evolved Woolly’s brand identity into fresh merch, awareness campaigns and compelling fundraising materials. Key art is sometimes developed in collaboration with commissioned and collaborating artists—like renowned street artist Shepard Fairey—blending Woolly’s voice with original work.