Arts for All is an innovative, inclusive, participatory and accessible arts initiative at the University of Maryland that bolsters campus-wide culture of creativity at the intersection of art, tech and social justice. As Creative Strategist, I lead the naming, branding and visual identity work that raised the concept and strategic goals towards becoming a university presidential priority. Beyond web and social media efforts, I lead the charge to create a presence across campus with banners and signage, web design and digital media to create a variety of access points for people to engage in the arts across campus and in the local community (50k+ people annually).