MilkBoy ArtHouse was a live performance venue, exhibition space, restaurant and craft bar where university campus and local community gather, connect, eat, drink and have fun. I lead the development and design of the name, brand positioning and visual identity system.I co-developed the interior and exterior design, advertising and merchandise to draw in a different crowd than the local student bars. Especially notable is the massive exterior signage I co-designed with my staff designer and fabricated with a local artisan.