stopTHINKshop is a series of pop-up shops produced by TYTHEdesign featuring “social good” products that encourage a more conscientious future for designer and consumer behavior, curated through the lens of sustainable, ethical, or local production.
A shop that only pops up a few times a year needs a clear, accessible identity. I created the campaign theme, FEEL GOOD BUYING WHEN YOU BUY GOOD STUFF, under creative direction of Kristina Drury. Branding and marketing collateral included design of brand identity system, website, postcards, posters, product cards, interior decoration, storefront design, signage and video documentation. stopTHINKshop was featured in Time Out New York, numerous listings, as well as on Brazilian national television.
Photos of design collateral, shop interior, and making of video below.
Graphic design collateral:
Exterior, signage, printed pieces, press: