For the world-premiere Off-Broadway production of Spy Garbo, I was the lead graphic and media designer and design researcher. The WWII-based play was an immersive theater performance involving 3D holographic video and surround HD video screens, produced at 3LD Art + Technology Center.
The entire campaign I created included: postcards, posters, program / playbill, multi-page website, logos and banners for various uses, ads for various publications, vinyl lettering, DVD cover, outdoor interactive video projection, motion graphics, e-newsletters, stickers, and more.
Spy Garbo 6x9 marketing postcard front - final iteration. Design research was based on propaganda of the 20th century from WWII and design movements of the time: Nazi propaganda, Spain's Falangism, Soviet Union socialist media, effective British campaigns combined with film noir, Dadaism, Expressionism, Bauhaus and use of letterpress and blockprinting.
Spy Garbo 6x9 marketing postcard back - final iteration
Spy Garbo Identity Logos and Imagery
Spy Garbo 5x7 postcard front- first iteration.
Representative objects or totems became the basis of the initial designs while the final designs were based in topographical maps and the character's faces.
Spy Garbo 5x7 postcard back- first iteration
Initial Ideas for Spy Garbo Postcards: triptych based on 3 characters in the play
Spy Garbo Front of House Poster (11x17, 24x36)
Spy Garbo Advertisement for New Yorker Magazine
Spy Garbo Advertisement for New York Times
Spy Garbo Playbill / Program
Spy Garbo Playbill / Program Pages
Website design for show info + ticketing
Outdoor marketing video projection design with live camera
Short documentary on the making of SPY GARBO. Scrub to 3:55 for the explanation of the outdoor interactive video projection design created by Projections Designer Jared Mezzocchi and myself, using live feed camera and projection mapping.
Test animation using After Effects to add motion to design collateral.