My expertise is in generative, inclusive design frameworks for purpose-driven brands, products and experiences. I encourage aesthetic equity and employ "design for diversity" processes involving the very people being served. No matter the format, project success comes from my curious and intuitive way of sensing and living out the tactical outputs and strategic outcomes crafted to support business goals. I am tapped into the waves of culture and inject colorful life experiences into my concepts and collaboration. I am allergic to mediocrity. I am warm, caring, energetic and bold.

For over 15 years, I've been a multidisciplinary designer, creative director, strategist and producer focused on arts, culture and social impact. I've worked in a vast range of forms, styles and scales, building brands from scratch and leading design, media/tech and marketing teams with a holistic POV. I love bringing people, ideas and goals together to make a positive, lasting impact strategically, thoughtfully and delightfully. I am a listener, researcher and collaborator who stands by just values and disrupts normality with distinct styling, engaging experiences and meaningful stories.

me + my ethos